Case Study: Flin's Fitness achieves a seamless online transition and on‑demand growth with TeamUp

Why online fitness classes and on-demand content are here to stay

Flin’s Fitness, run by Fran Flin in England, faced the sudden need to move its long‑running community classes online during the pandemic and then keep them compelling as in‑person options returned. The challenges were technical (moving to live streamed classes and building an on‑demand library), operational (keeping content fresh for different age groups and home setups), and commercial (pricing and deciding whether to continue online alongside reopening).

Using TeamUp’s integrated Zoom and on‑demand features, Fran quickly launched seamless live classes and an easy-to-manage video library, bundled into low‑cost subscriptions and hybrid packages. The result was faultless streaming, strong on‑demand uptake, broader reach (including distant members), sustained engagement through varied instructors and fresh programming, and a sustainable hybrid plan of live, online and on‑demand offerings that preserves value for members and revenue for the business.

Flin's Fitness

Fran Flin

Owner