Case Study: Lucyoga achieves scalable bookings and streamlined operations with TeamUp

What happens when your yoga business grows too fast

Lucyoga, founded by Lucy Bannister, is a London-based Dru yoga business that grew rapidly after a full-page feature in Time Out generated around forty bookings in 24 hours. That spike exposed operational weaknesses: bookings handled by Google Forms, no automated emails or payments, ad-hoc registers, last-minute bookings and manual waiting lists made it hard to manage classes, cover teachers and a growing client base.

Lucy solved this by adopting TeamUp’s booking system to automate reservations, payments, communications, waiting lists and teacher registers, which cut the administrative burden and made her business scalable. The result was a smoother customer experience, more time to focus on teaching, consultancy and expansion (including a Yorkshire launch), and a stronger overall marketing mix — with organic search, word-of-mouth and even Spotify playlists continuing to bring new students.

Lucyoga

Lucy Bannister

Founder