Case Study: Balance The Countryside Gym grows its PT community and streamlines operations with TeamUp

Tips for finding your ideal client & growing your PT business

Kathryn Edwards, founder of Empower Fitness Training, chose to affiliate her solo business with Balance The Countryside Gym after finding commercial gyms too impersonal and struggling to identify her ideal clients. She needed a supportive community, clearer positioning, better client engagement, and a reliable management system—challenges intensified by lockdown and a previous clunky booking platform.

She solved these by partnering with Balance to align her brand and access a focused community, narrowing her niche (primarily mums) while using a Facebook group to share free snippets and attract clients. She switched to TeamUp for bookings and Zoom for classes, which simplified operations, improved customer experience with tools like birthday messaging, and allowed her to retain members through lockdown, grow her client base, and run her business more efficiently on her own terms.

Balance the Countryside Gym

Kathryn Edwards

Balance the Countryside Gym