Case Study: Viking Training System scales inclusive fitness with TeamUp

The history of Viking training and why it's valuable in fitness today

Viking Training System, founded by James Buchanan in Edinburgh, set out to replace its CrossFit-style roots with a more authentic, Viking-inspired fitness concept that better matched the owner’s heritage and vision. The challenge was to create a distinctive, inclusive gym experience that emphasized life skills, mobility, strength, and community rather than pure competition.

TeamUp supported Viking Training System by helping the gym run a mix of three Viking-training sessions and two personalized training days, making it easier to tailor workouts to members’ goals. The result was a more welcoming environment with improved member fit and growing interest in the Viking concept, including increased inquiries and a feature in Men’s Fitness Magazine UK highlighting the gym’s approach.

Viking Training System

James Buchanan

Viking Training System