Case Study: Dance Fit Bath achieves online class success and membership growth with TeamUp

Taking a dance studio business online with Zoom and on-demand content

Dance Fit Bath is a dance-fitness partnership run by co-founders Jess and Siobhain who launched live events in Bath just before the COVID lockdown. Faced with venue closures, social‑distancing rules, dodgy tech and the need to juggle childcare, they had to pivot quickly from nightclub‑style classes to online live sessions and pre‑recorded workouts while keeping their community motivated and connected.

They moved operations onto TeamUp to manage bookings, monthly memberships, waivers and email communications, and used Zoom and Vimeo for live and on‑demand classes. The result was a fast, smooth transition: they were up and running within days, grew their audience through social media and collaborations, kept attendance high with themed classes and discounts, and built a resilient, engaged community that sustained the business through lockdown.

Dance Fit Bath

Jess

Owner