Case Study: Action Fitness Norwich achieves 100+ members and smoother bootcamp management with TeamUp

Spring is coming tips for growing your outdoor bootcamp

Action Fitness Norwich, led by Craig Jackson, launched during the pandemic and quickly grew from small online Zoom classes into an outdoor bootcamp and personal training business. Like many bootcamp operators, the business faced challenges with seasonal weather, class safety, member retention, pricing, and managing admin as it scaled to 100+ members.

Using TeamUp’s booking software and Zoom integration, Action Fitness Norwich moved registration, PAR-Qs, consent forms, and member tracking online, while also gaining alerts for health issues and at-risk clients. TeamUp helped streamline administration, support monthly direct debits for PT, and improve retention with reminders and easy class management, saving Craig an estimated 50% of his admin time and helping the business grow to seven weekly classes and up to 20–25 people per session.

Action Fitness Norwich

Craig Jackson

Owner