Case Study: Movember increases awareness and fundraising for men’s health with TeamUp

powerful global health movement Movember and that majestic mustache

Movember wanted a simple, engaging way to turn its men’s health awareness campaign into action, while helping supporters set goals, share progress, and raise donations. TeamUp supported this with a dedicated Movember platform where participants could create a profile, set activity or fundraising targets, and share a link with colleagues and family to collect donations.

TeamUp’s solution also let users post daily photos to show their mustache growth, creating a collage that tracked the transformation and boosted participation. The result was an easy, shareable fundraising and awareness tool that helped Movember extend its reach, encourage more involvement, and keep the campaign visible throughout the month.

Movember