Case Study: Claire Seager Pilates achieves hybrid online & on‑demand growth with TeamUp

Introducing hybrid classes to a Pilates studio business

Claire Seager Pilates moved quickly from a small home studio to a hybrid online business when lockdown closed face‑to‑face classes. Claire faced the common Pilates challenge of losing hands‑on correction and worried about maintaining precision, client engagement and the technical hurdles of teaching via screen while also retaining and rebuilding her client base.

She adapted by refining verbal cueing and teaching clients self‑correction, launched live Zoom classes alongside on‑demand videos (including niche content for golfers and tennis players), and used TeamUp to automate bookings, payments and Zoom links. The result: about two‑thirds of clients followed her online, she picked up new and returning remote clients, admin time dropped thanks to automation, and on‑demand sales created a scalable new revenue stream—supporting an ongoing hybrid model.

Claire Seager Pilates

Claire Seager

Owner