Case Study: Jen Johnson Lifestyle Fitness achieves predictable recurring income and client growth with TeamUp

How to successfully grow a PT business with online booking software

Jen Johnson, a sole personal trainer and mother, struggled with the common pain points of small fitness businesses: cash payments, messy admin, long waitlists, and no clear way to track growth or income. When lockdown hit she also needed to move classes online quickly, and without a reliable management system her business risked collapsing under the extra operational burden.

By switching to TeamUp’s online booking and membership tools, Jen migrated clients, automated waivers and payments, introduced monthly subscriptions, and used virtual venues for live and on-demand classes. The result was predictable recurring income, easier administration, faster growth of her client list, flexible hybrid delivery (in-person + online), and actionable reporting she used for grants and business decisions — all while keeping a strong community feel for her members.

Jen Johnson Lifestyle Fitness

Jen Johnson

Owner