Case Study: CrossFit 13 achieves streamlined bookings, full classes and hands-free payments with TeamUp

How to overcome the challenges of managing your CrossFit box

James Pattison launched CrossFit 13 after seeing how booking software helped CrossFit CM2, but like many box owners he faced early headaches: finding the right members, lacking time to plan and connect with customers, getting pricing right, and chasing late payments. These issues threatened class quality, member retention, and the ability to run safe, well-prepared WODs.

By implementing TeamUp, James set up online bookings, waitlists, automated payments, a CRM with forms and waivers, activity feeds, milestone emails, reporting, and Zoom integration. The result was a streamlined admin workflow, fewer no-shows and payment headaches, fuller classes and better follow-up with trialists, and more time to plan safe, engaging workouts and grow the business.

Crossfit13

James Pattison

Owner