Case Study: Advantage Pilates achieves five-location expansion in one year with TeamUp

How to go from an online to multi-location business in one year

Advantage Pilates is a Singapore-based Pilates studio founded by Maria and Tiffany that planned to open a physical studio in early 2020 but had to pivot to an online model when COVID hit. Facing uncertainty—especially about retaining older clients—they launched virtual classes, used the lockdown to refine their offering, and kept their existing students engaged instead of postponing the business.

They adopted TeamUp for bookings and Zoom/ClassPass integration, ran aggressive social media and partnership marketing, and used co‑shared studio spaces with a phased reopening approach. As a result, Advantage Pilates scaled from an online start to five teaching locations (with a second private studio opening soon), sustained a loyal community through hybrid offerings and personalized touches, and credited software and teamwork for smooth multi‑location operations and rapid growth.

Advantage Pilates

Tiffany Anne

Co-Founder