Case Study: Squatch Frontier Fitness achieves community-driven growth with TeamUp

How Squatch Frontier Fitness is redefining community in fitness

Squatch Frontier Fitness, an Austin-based gym, was trying to stand out in a crowded fitness market by building more than a workout space — they wanted to create a community for health-minded, entrepreneurial members. Using TeamUp, they focused on growing a tight-knit member base and supporting a “mover, doer, and shaker” culture through events, partnerships, and shared experiences.

TeamUp helped Squatch Frontier Fitness implement community-driven programming like monthly trail cleanups, “fire and ice” events, collaborative workouts, and local member perks with nearby businesses. The result was strong word-of-mouth growth from an initial core of about 80 members to more than 100, plus wider recognition, including coverage by local news, as TeamUp supported their mission to deepen engagement and expand their community impact.

Squatch Frontier Fitness

Joe Lucky

Digital R&D