TeamUp
75 Case Studies
A TeamUp Case Study
MiBootcamp is a distinctive outdoor fitness bootcamp near Chelmsford, UK, built over four years by owner Russell Byham into a popular, community‑focused brand with strong charity work and loyal customers. Rapid expansion — three locations and a 46% growth year — created growing administrative strain as sessions and memberships multiplied, so the business needed a simple way to manage classes, bookings and attendance.
MiBootcamp adopted teamup for class and member management, using its online booking, sign‑in/registration and attendance tracking to streamline administration and present a professional digital experience. The system supported further expansion and profitability, made it easy to reward frequent attendees, improved member convenience across devices, and freed Russell and his team to focus on coaching and growing the business.
Russell Byham
Owner