Case Study: The Frog Project achieves a scalable global online yoga studio with TeamUp

How Martin and Carrie Froggett used their experience in education to launch a global online yoga studio

The Frog Project is an online yoga studio launched by Martin and Carrie Froggett during the pandemic to move their face‑to‑face teaching online. They faced the twin challenges of creating a consistent, high‑quality online teaching model (where hands‑on adjustments aren’t possible) and finding teachers who shared their philosophy while building a scalable business infrastructure.

They solved this by creating a competency framework for online instruction, recruiting teachers who fit their culture, and adopting TeamUp for bookings, Zoom integration, memberships, vouchers and customer support. The result is a growing global studio with full‑time teachers in multiple countries, a consistent “no bells, no whistles” offering of live classes, and plans to expand community features and a web app — with TeamUp enabling smooth scale and operations.

The Frog Project

Martin Froggett

Owner