Case Study: Hove Dance Centre boosts revenue and attendance with TeamUp

How Jake Hooker saw immediate results by signing up to TeamUp

Hove Dance Centre in Brighton, run by owner Jake Hooker, was forced to close during the first COVID lockdown and needed a way to keep students connected, move classes online, and protect revenue. Jake faced a choice between manually emailing Zoom links or adopting a studio management platform with integrated booking, payments, and virtual-class support.

He chose TeamUp and used its Zoom integration, online payments, class/course packs, on-demand content and event tools to run regular classes and a month-long online festival. The result was immediate: better attendance due to advance payment and clearer planning, a spike in event participation (60+ at the festival opener), expanded studio partnerships via referrals, and a reported 83% month-to-month revenue increase.

Hove Dance Centre

Jake Hooker

Owner