Case Study: CrossFit Dawn achieves faster growth and stronger member retention with TeamUp

How CrossFit Dawn used TeamUp to grow their business

CrossFit Dawn, a fitness gym founded by Arend Wissing in 2015, was looking for a better way to manage operations, improve member retention, and support growth. Before TeamUp, the gym struggled with an unfriendly management system and the challenge of creating a more personalized member experience that would keep customers engaged.

TeamUp provided intuitive gym management software with support for scheduling, payments, admin automation, reporting, and mobile access, plus local setup help for the South Africa expansion. As a result, CrossFit Dawn streamlined day-to-day operations, improved member self-service, and scaled successfully to a second location, reaching 65 members in two months against an initial target of 40.

CrossFit Dawn

Arend Wissing

Owner/Coach