Case Study: Didi Rugby achieves united online classes for 20+ franchises during lockdown with TeamUp

How a fitness business kept 20+ franchises united during lockdown

didi rugby is a UK children’s sports franchise that runs classes for hundreds of kids aged 18 months to 6 years through more than 20 local franchises. When COVID-19 lockdowns began they faced the twin challenge of keeping young children active and maintaining franchise unity and cash flow while in-person classes were impossible.

They moved online within a week, using TeamUp’s Zoom integration, a consistent membership model, local coach-led sessions, social media marketing and a high-profile ambassador program to keep families engaged. As a result they retained customers and revenue, many franchises grew, engagement surged (ambassador sessions reached 15,000–20,000 viewers), and the brand remained cohesive and supportive across the network.

Didi Rugby

Denise McCormack

Didi Rugby