Case Study: Sarah Maxwell builds a thriving full-time online personal training business with TeamUp

Expert advice on how to become an online personal trainer

Sarah Maxwell, a global personal trainer and long-time TeamUp customer, needed to pivot when COVID-19 shuttered her in-home studio. She was losing clients and struggling with multiple, incompatible tools that didn’t support online classes, making it hard to deliver consistent virtual training and maintain work–life balance.

By adopting TeamUp with Zoom integration, Sarah moved her business online, streamlined bookings and memberships, and regained control of her schedule. The platform’s support and live-streaming capability let her offer regular classes, occasional in-person masterclasses and retreats, improve client engagement (using pre-class check-ins and Zoom features), reduce burnout, and successfully transition to a sustainable, primarily online business.

Sarah Maxwell

Sarah Maxwell

Global Personal Trainer