TeamUp
75 Case Studies
A TeamUp Case Study
Create You UK is a dance and group training studio founded by instructors Caroline and Ryan that launched in October 2019—just months before COVID-19 lockdowns began. Facing the twin challenges of starting a business with limited upfront capital and needing to pivot quickly when in-person venues closed, they prioritized a simple, affordable gym management system that would let them take bookings, collect payments and track performance without a big fixed fee.
They signed up for TeamUp before launch and used its easy setup, pay‑as‑you‑go pricing, reporting tools and fast Zoom integration to move online almost immediately. The platform let them run a hybrid model, retain and grow clients beyond their local area, and experiment with offerings (a renamed class doubled attendance and a monthly 7‑day trial boosted conversions). Today they’re operating a mix of in‑person and online classes and planning on‑demand content to keep scaling.
Ryan Harden
Owner