Case Study: Feeling the Fitness achieves a successful return to in-person and hybrid classes with TeamUp

A business owner's experience re-opening group fitness classes

Feeling the Fitness, run by Yvonne John, is a nine-year-old community fitness business offering Zumba, Clubbercise and personal training. The pandemic forced Yvonne to juggle online and in-person classes across multiple venues while coping with reduced capacity, changing rules and the challenge of re-engaging clients and finding viable spaces and markets as venues re-opened.

Yvonne migrated from Bookwhen to TeamUp and used its features — easy data import, free-class booking, automated client notifications, Zoom integration and on-demand video — to run hybrid and recorded classes, simplify bookings and save time. She also pivoted location strategy (outdoor school courts) and uncovered a new client base (cheer squad parents), launching a hybrid Soul Line Dancing class and group discounts; the result was smoother operations, renewed attendance and a growing, diversified offering she now recommends to other fitness businesses.

Feeling the Fitness

Yvonne John

Feeling the Fitness