Case Study: Hewlett Packard streamlines EMEA trade marketing across 21 countries with TeamHaven

Hewlett Packard - Customer Case Study

Hewlett Packard (HP), a global technology brand, faced the challenge of aligning its extensive trade marketing activities for hundreds of products across the EMEA region. The company needed to prevent fragmentation across its 21 countries and more than 20 marketing agencies, standardize reporting, and maintain sales margins throughout the product life cycle. To address this, HP partnered with the vendor TeamHaven to manage and report on these complex retail operations.

Using the TeamHaven solution, all European requirements and country-specific customizations were managed in a single platform. TeamHaven provided agencies with tools for efficient field force management and reporting, while its structure ensured field staff only saw relevant tasks, increasing accuracy. The results were streamlined EMEA-wide activities, automated product management, standardized agency processes, and smoother product launches, all implemented with minimal hassle. TeamHaven's solution enabled HP to maintain sales margins and gain greater insight into its retail operations.

Hewlett Packard

Javier Lavado Cañón

EMEA Trade Marketing Lead