Case Study: BSH Home Appliances AB achieves 10–20% faster deal closings and streamlined sales with Teamgate

BSH Home Appliances AB - Customer Case Study

BSH Home Appliances AB, one of Europe’s largest home-appliance manufacturers, faced an outdated sales-management process that hindered project management and competitiveness. After evaluating options on sites like Capterra and GetApp, BSH chose Teamgate CRM for its reasonable pricing and easy-to-understand graphical user interface to modernize their sales operations.

Teamgate implemented a unified CRM solution—contact management, real-time sales pipeline, time management tools and a dashboard—that centralized documents and communications and gave managers clearer business visibility. As a result of using Teamgate, BSH accelerated sales processes and shortened average deal closing time by 10–20%, improving efficiency and strategic oversight.

BSH Home Appliances AB

Peter Maripuu

Head of IT