Case Study: WWF Sweden Youth sparks youth conversation on TikTok with team5pm

WWF Sweden Youth drives 2M+ views with Team5pm

WWF Sweden Youth, a branch of the global conservation organization, faced the challenge of igniting real conversations about the future among Gen Z. They partnered with the vendor Team5pm to build a low-lift, scalable TikTok format that would empower first-time creators and drive significant reach and participation on the platform.

Team5pm implemented a strategy centered on street interviews and a hands-on TikTok workshop led by experienced creators. This approach empowered WWF Youth Leadership Program participants to create authentic content quickly using just their phones. The solution resulted in over 2 million views and 13,000 engagements within the first week, successfully turning passive viewers into active contributors and accelerating the youth conversation.

WWF Sweden Youth