Case Study: Volkswagen achieves 20% lower cost per thruplay with team5pm’s online-first commercial optimization

Volkswagen lowers cost per thruplay by 20% with Team5pm | The YouTube Agency

Volkswagen faced the challenge of efficiently spending its online media budget and sought to adapt its powerful "Afscheid" TV commercial for the digital space while maintaining its emotional message. The company enlisted vendor Team5pm to make the commercial suitable for online platforms and achieve greater impact.

Team5pm optimized the TV commercial by creating a new storyboard using Google's ABCD-model for effective online creatives, producing both a 20” and a 34” edit. This online-first approach resulted in a 20% decrease in cost per thruplay and a 28% reduction in cost per completed view. Volkswagen achieved these significant cost savings while effectively grabbing and retaining its audience's attention.

Volkswagen