Case Study: Unilever’s Andrélon boosts YouTube engagement with team5pm

Unilever boosts YouTube engagement to 11.3% with Team5pm | The YouTube Agency

Unilever, working with its haircare brand Andrélon, faced the challenge of gaining quality attention from Gen Z and Millennials in the highly saturated YouTube beauty space. The vendor, Team5pm, was tasked with boosting engagement and brand love for this target audience through high-quality content and precise targeting.

Team5pm implemented a solution centered on data-driven audience research to identify optimal video topics. They produced four long-form tutorial videos and accompanying Shorts, followed by comprehensive YouTube SEO and channel optimization. The results for Team5pm's work were significant, with an average view percentage of 51% against a 30-40% benchmark and an organic engagement rate of 11.3%. The campaign generated 14,600 hours of watch time and 183,200 high-intent views, with most videos ranking in the top Google and YouTube results.

Unilever (Andrélon)