Case Study: Lucardi lifts brand preference with team5pm's social campaign

Lucardi lifts brand preference with team5pm’s social campaign

The Dutch jewelry retailer Lucardi faced the challenge of lifting its brand preference in a highly competitive market, specifically around the key sales period of Mother’s Day. The goal was to showcase its gift range for every budget in a fresh way that aligned with its new brand positioning. To address this, Lucardi partnered with vendor Team5pm to develop a social campaign.

Team5pm co-created a social-first video concept with Lucardi's internal team, combining data insights on the target audience's online behavior with the campaign's creative concept. The solution involved creating three storylines showcasing different types of motherhood and producing dedicated assets for multiple platforms, including a main YouTube and Connected TV spot, social assets, and TikTok formats. The campaign successfully grew brand preference and brought significant online attention to the Lucardi brand and its products.

Lucardi