Case Study: KPN WiFi wins Gen Z engagement with team5pm’s YouTube gaming content

KPN WiFi wins 18.6M views with Team5pm

KPN, a leading telecommunications provider in the Netherlands, faced the challenge of reaching a critical Gen Z and Millennial audience with its brand message. The company wanted to move beyond traditional advertising and create authentic YouTube gaming content that would resonate with this demographic and highlight its product USPs. To achieve this, KPN partnered with the vendor Team5pm.

Team5pm developed and produced a multi-format gaming season called Legends of Gaming, featuring famous Dutch influencers. The solution included a home-produced tournament and custom branded series that creatively showcased KPN's internet and gaming services. The campaign achieved 18.6 million organic views, 1.7 million hours of watch time, and 17,600 new subscribers without any media spend. A brand study conducted by Team5pm showed significant lifts in key metrics, including a 172% increase in brand preference and a 148% increase in purchase intent among non-KPN users.

KPN WiFi