Case Study: Inholland boosts healthcare enrollments with team5pm

Inholland boosts healthcare enrollments 28% with team5pm

Inholland, a university of applied sciences, faced the challenge of winning over prospective healthcare students during their orientation and doubt phase. They partnered with The YouTube Agency, Team5pm, to create a social-first strategy for TikTok that would provide informative content and answer students' questions directly.

Team5pm implemented a data-driven solution, translating popular SEO questions into short, relatable videos featuring real students. This approach provided honest answers in an engaging TikTok format, making the content trustworthy and effective. The strategy led to a 479% increase in views, a 157% rise in engagements, and most importantly, a 28% increase in enrollments for healthcare programs.

Inholland