Case Study: Gymgrossisten achieves TikTok success with team5pm’s video podcast strategy

Gymgrossisten drives 2.95M views with Team5pm

Gymgrossisten, a Swedish nutritional supplements retailer, aimed to strengthen its brand and increase purchase intention while maintaining cost efficiency. To meet this challenge, they partnered with the vendor Team5pm to create a video podcast series designed for repurposing across multiple platforms.

Team5pm's solution involved creating a video podcast featuring well-known Swedish fitness personalities. The long-form interviews were strategically repurposed into 133 shorter, optimized videos for TikTok, focusing on authentic stories and motivational moments. This data-driven, TikTok-first approach generated significant engagement for Gymgrossisten, achieving 2.95 million views, 27.8 thousand likes, and 977 comments, successfully maximizing reach and brand impact cost-effectively.

Gymgrossisten