Case Study: GAMMA achieves top YouTube rankings and higher watch time with team5pm

GAMMA claims 91% of YouTube top 3 rankings with Team5pm

GAMMA, a Dutch home improvement retailer, faced the challenge of reaching in-market DIY audiences and claiming a leadership position in specific domains like insulation and gardening on YouTube. Their goal was to make DIY projects more accessible and fun, with key KPIs focused on YouTube rankings, share of views, total views, and watch time. They partnered with the vendor Team5pm to develop a data-driven YouTube strategy.

Team5pm implemented a solution centered on data-driven research to identify the most-searched DIY topics and create a blueprint for successful how-to videos. Their strategy included optimized video SEO, dedicated landing pages, and an intent-based YouTube advertising campaign using Discovery Ads to amplify organic reach. As a result, Team5pm helped GAMMA achieve 91% of videos ranking in the top 3, a 46.7% share of voice in key domains, over 1 million total views (112% above target), and 44,000 hours of watch time (193% above target), successfully establishing GAMMA as a YouTube market leader.

GAMMA