Case Study: City of Amsterdam inspires young park users to clean up with team5pm’s social campaign

City of Amsterdam tackles litter with Team5pm

The City of Amsterdam faced the challenge of tackling a growing litter problem in its parks, which was exacerbated by an influx of young residents during the COVID-19 pandemic. The city needed to find a way to motivate this young, Gen Z audience to take action and clean up after themselves. To address this, they partnered with the vendor Team5pm to launch a social media campaign.

Team5pm's solution was the "Stay Social" campaign, which was executed primarily on Instagram and Snapchat. The campaign creatively used platform-specific interfaces, filters, and a social media-style tone of voice to encourage users to leave the park as clean as it looked in their photos. While the provided case study text does not list specific quantitative results for this campaign, the solution was designed to deeply resonate with the target audience by fully immersing itself in their digital experience.

City of Amsterdam