Case Study: Beter Bed achieves lower CPCV with Team5pm’s YouTube ABCD campaign

Beter Bed lowers CPCV by 20% with Team5pm | The YouTube Agency

Beter Bed faced the challenge of declining television viewership and rising advertising costs, which made generating reach difficult. They sought an alternative online and partnered with Team5pm to create a digital-first YouTube commercial that could capture and hold the online audience's attention.

Team5pm's solution was a YouTube commercial built on Google’s ABCD framework, designed to attract, brand, connect, and direct viewers. This data-driven approach resulted in a media plan that achieved a 20% lower cost per completed view (CPCV) compared to the benchmark for Beter Bed.

Beter Bed