Case Study: Amazon Prime Video builds authentic audience connection with team5pm's "Behind the Wheel"

Amazon Prime Video drives 2,200 hours of watchtime with Team5pm | The YouTube Agency

The customer, Amazon Prime Video, faced the challenge of creating a genuine connection between the audience and the icons of its "Girls of Stockholm" campaign. The goal was to develop a format that told the Girls' story in a way that would resonate deeply with a target audience looking for authenticity online. The vendor, Team5pm, was tasked with creating this content.

Team5pm's solution was to produce "Behind the Wheel," a series of car interviews hosted by an influencer. Instead of interviewing the Girls directly, they spoke with the people closest to them, using a simple two-camera setup to foster natural conversations. This campaign was rolled out on YouTube, Instagram, and TikTok. The results were strong, with the format achieving a total watch time of 2,200 hours and 1,490 engagements for Amazon Prime Video.

Amazon Prime Video