Case Study: Amazon Prime Video connects European communities with Team5pm | The YouTube Agency

Amazon Prime Video boosts engagement up to 140% with Team5pm | The YouTube Agency

The customer, Amazon Prime Video, faced the challenge of launching a recognizable show simultaneously across multiple diverse European markets. They needed to create one strong, scalable brand identity that also felt locally relevant and familiar in each country. The vendor, Team5pm | The YouTube Agency, was tasked with finding this balance.

Team5pm implemented a unique production hub model, using a central team for brand consistency and local teams for cultural adaptation. They executed a YouTube-first strategy with long-form videos, shorts, and interactive posts, managed by data-selected creators who acted as moderators. This solution drove strong community growth, with a total reach of 17.3 million impressions and 5.9 million engagements. The campaign achieved an average ROI of +213%, significantly increased watch time, and grew the subscriber base.

Amazon Prime Video