Case Study: Vandergriff Hyundai boosts market share and sales with Team Velocity

Vandergriff Hyundai Combines New Technology and Tested Fundamentals to Stay on Top of the Market

Vandergriff Hyundai, a highly competitive dealership in Arlington, Texas, needed a better way to stand out in the crowded Dallas/Fort Worth market and improve both marketing efficiency and customer follow-up. Under general sales manager Ryan Rios, the store was already working hard, but its earlier advertising lacked a consistent message and clear targeting strategy.

Team Velocity helped Vandergriff Hyundai build a data-driven marketing plan using the Apollo Technology Platform® to coordinate direct mail, digital advertising, email, social, and equity-mining campaigns. The dealership targeted high-potential ZIP codes and service customers, and the results were strong: market share gains in three of the last four months, No. 1 ranking in the market in April, used car sales up 52% year-to-date, and service growth up 10% year over year.

Vandergriff Hyundai

Ryan Rios

General Manager