Case Study: Rocky Mount Toyota returns to profitability with Team Velocity

Rocky Mount Toyota Turns Its Future Around After New Leadership and Fresh Ideas Return the Store to Profitability

Rocky Mount Toyota, a longtime dealership in Rocky Mount, North Carolina, was struggling with declining performance, an underdeveloped market, and major disruption from an upcoming renovation that would force the store to operate out of temporary buildings. When new general manager Brent Mattingly took over, the dealership also lacked clear leadership, accountability, and consistent processes. To modernize the business and help drive growth, Rocky Mount Toyota partnered with Team Velocity for branding and advertising support, including vehicle exchange marketing, direct mail, email, social media, and SEO.

Team Velocity helped Rocky Mount Toyota deliver a consistent message across digital, print, in-store, and phone touchpoints, while Mattingly’s team standardized operations and invested heavily in training. The result was a streamlined dealership that quickly increased volume and revenue, even during construction. Rocky Mount Toyota reported a 95% increase in sales after the first month and a 47% average year-over-year increase, and the store was on track to return to profitability by the end of the year.

Rocky Mount Toyota

Brent Mattingly

General Manager