Case Study: Right Toyota recovers 66% of lost service customers with Team Velocity

Right Toyota, Arizona’s No. 1 Volume Toyota Dealer, Recovers 66% of Their Lost Service Customers

Right Toyota, Arizona’s No. 1 volume Toyota dealer in Scottsdale, needed a better way to stand out in a crowded, highly competitive market and recover lost service opportunities. To strengthen loyalty and increase retention, the dealership wanted to turn more service visits into long-term customer relationships and future sales.

Team Velocity helped Right Toyota do this with its Service Marketing program, Apollo Technology Platform®, and Lost Service Marketing Program, delivering highly personalized outreach based on vehicle, equity, and lifecycle data. The results were significant: Right Toyota recovered 66% of lost service customers, increased active customers by 66%, grew Same-Brand Trades by 136%, and reached 5,543 repair orders per month and more than $1.1 million in monthly service revenue.

Right Toyota

Jon Jones

Service Director