Case Study: Richfield Bloomington Honda Achieves 40% Sales Growth with Team Velocity

Richfield Bloomington Honda Sales Up 40%

Richfield Bloomington Honda, part of the Tom Wood Auto Group, operates in a highly competitive Twin Cities Honda market with five rival stores nearby. To keep growing, the dealership needed a better way to increase sales without sacrificing showroom performance, improve customer experience, and strengthen its digital marketing. It partnered with Team Velocity Marketing and used the Apollo™ platform to manage targeted marketing across channels.

Team Velocity Marketing helped Richfield Bloomington Honda redesign its service-lane upgrade program, add a dedicated upgrade sales team, and implement ongoing digital marketing with better message control and lead management. The results were strong: sales were up 40%, the dealership sold 21 additional vehicles from its upgrade program in one month, took in 15 quality trades, generated 795 phone calls, and achieved a 6.71% click-through rate, $2.07 cost per click, and 11.87% conversion rate. Used car sales also rose 30.28% in December and 34.78% in January.

Richfield Bloomington Honda

Tim Carter

General Manager