Case Study: Nielsen Automotive Group boosts sales and digital performance with Team Velocity

Nielsen Automotive Group - Customer Case Study

Nielsen Automotive Group, a five-store dealer group in Northern New Jersey, was trying to keep up with a rapidly changing automotive marketing landscape as more customers researched and shopped online. General Manager Bill Snouffer recognized that the group needed stronger digital expertise and a more effective way to connect with shoppers across its stores, while still maintaining the company’s community-focused, loyalty-driven approach.

Team Velocity helped Nielsen Automotive Group centralize and manage its digital marketing strategy through its Apollo platform, giving the group one vendor and one dashboard to coordinate consistent branding, offers, and campaign performance across all locations. Since partnering with Team Velocity, Nielsen reported an average click-through rate of 8.5% versus the industry average of 3.8%, and in May several stores posted strong gains, including Nielsen Chevrolet up 46% and overall sales up 24%, with service ROs also rising sharply.

Nielsen Automotive Group

Bill Snouffer

General Manager