Case Study: Morehead Honda drives new sales with Team Velocity

Morehead Honda Finds New Ways to Drive New Sales

Morehead Honda, a long-standing family-owned dealership in Newburgh, New York, needed new ways to stay competitive in a changing automotive market and generate more sales from modern customer behavior. To help identify high-potential opportunities, the dealership worked with Team Velocity and its Apollo platform, using equity data and dynamic marketing tools to find prospects who might be ready to trade or upgrade.

With Team Velocity’s Apollo platform, Morehead Honda’s equity consultant could target service-drive customers and other prospects with strong equity positions, track online shopping activity, and launch multi-channel campaigns. The results were significant: 30% of sales were attributed to Apollo with a 49:1 ROI, and the equity consultant’s average monthly sales rose from six vehicles to 20–25, a 316% increase.

Morehead Honda

Nikkole Daya

Equity Consultant