Case Study: Manly Honda boosts service retention and fixed ops revenue with Team Velocity

Manly Honda - Customer Case Study

Manly Honda, a long-established dealership with a strong service reputation, faced the challenge of retaining customers after the OEM warranty expired and keeping service revenue growing in a stagnant new-car market. To address this, the dealership partnered with Team Velocity and its Apollo platform, using the DrivingLoyalty service marketing program to better identify and re-engage customers who serviced elsewhere.

Team Velocity’s DrivingLoyalty solution used hyper-personalized, timely service offers, ownership verification, and personalized customer websites to drive more relevant communications and appointments. The results were strong: Customer Pay Repair Orders increased 13%, Fixed Operations added $127,000 in gross last month from 644 away-service customers, the dealership averaged 84 new active customers per month, improved lost customer conversions by 25%, and averaged 56% new conquest VINs per month in the active database.

Manly Honda

Jeff Dantzler

General Manager