Case Study: Lithia Hyundai of Reno boosts sales from the service lane with Team Velocity

Lithia Hyundai of Reno - Customer Case Study

Lithia Hyundai of Reno partnered with Team Velocity to solve a major challenge: outdated customer data was leading to ineffective marketing and missed opportunities. After rebuilding the store’s team and service focus, the dealership needed a better way to reach active customers, retain service business, and generate more sales from the service lane. Team Velocity’s Apollo Technology Platform and data cleansing capabilities helped the dealership improve its targeting and marketing accuracy.

Using Team Velocity, Lithia Hyundai of Reno cleaned up its customer database, identified lost customers, and launched highly targeted digital campaigns across email, direct mail, mobile, display, and other channels. The dealership also leveraged Upgrade Matrix Technology™ to personalize offers based on buying behavior. The results included 14% year-over-year sales growth since joining Team Velocity, 29% year-over-year pre-owned sales growth, 26% more same-brand trades, and about 30 to 35 deals per month from the service department.

Lithia Hyundai of Reno

Dylan Clunie

General Manager