Case Study: Lou Bachrodt Mazda boosts sales and retention with Team Velocity

Les Nunez and Lou Bachrodt Mazda Plot a Course for Future Success and Growth

Lou Bachrodt Mazda, led by General Sales Manager Les Nunez, needed to move away from an old-school, high-pressure sales model and create a more customer-friendly, profitable dealership experience. The store also had to generate more traffic in a competitive affluent market and improve retention across both sales and service.

Team Velocity helped Lou Bachrodt Mazda with integrated digital and direct-response marketing through its Apollo Technology Platform, supporting mail, email, retargeting, and targeted advertising campaigns. The dealership says the approach helped expand its customer conquest area, push sales from about 60 units a month to more than 150, and achieve a 62% walk-in closing rate, while Q1 2018 sales rose nearly 80 units versus Q1 2017 and March 2018 new-car sales increased to 100 from 62.

Lou Bachrodt Mazda

Les Nunez

General Sales Manager