Case Study: Jones Honda Achieves 22% Sales Growth with Team Velocity Marketing

Jones Honda blows past new and used averages in their market. Sales up 22% YOY with increased market presence

Jones Honda, part of the Jones Family of Dealerships in Lancaster, Pennsylvania, had a strong reputation for sales and service, but needed better marketing tools and strategies to drive more new customers to the lot. Despite high retention and a loyal base, the dealership wanted a way to grow beyond its existing customer relationships and stand out in a competitive market with multiple nearby Honda stores. Team Velocity helped Jones Honda address that challenge with its integrated marketing and advertising services.

Team Velocity implemented its Apollo Technology Platform® along with a full-service marketing program covering SEO, SEM, direct mail, email, digital advertising, TV, and radio. With consistent messaging, weekly reporting, and faster optimization, Jones Honda improved coordination across sales and service and saw major gains, including a 22.5% year-over-year sales increase and 115% growth in certified pre-owned sales. Team Velocity also helped the dealership uncover more than 22,000 Honda customers in its direct market, fueling strong growth in service and conquest marketing.

Jones Honda

Kris Jones

General Manager