Case Study: Paragon Auto Group delivers frictionless digital car buying with Team Velocity’s Apollo® platform

How one car dealer shows what's best for the customer is best for business Team Velocity Fueled by Apollo

Paragon Auto Group, through its Paragon Honda and Paragon Acura dealerships in New York City, faced a rapidly changing auto retail landscape where customers increasingly expected transparent, fast, and fully online buying experiences. To stay competitive against both traditional dealers and disruptive retail models, the group needed a way to better understand customers, market more personally, and reduce friction in the sales process.

Team Velocity helped Paragon Auto Group by deploying its Apollo® marketing automation and data-mining platform to power digital and targeted marketing, along with Paragon Direct’s online, “store without walls” experience. The solution enabled hyper-personalized outreach, predicted purchase readiness, and allowed customers to complete much of the transaction online in under a minute. While the case study does not provide hard numerical results, it reports stronger targeting, faster customer engagement, and a more transparent, frictionless buying journey.

Paragon Auto Group

Brian Benstock

General Manager & Vice President