Case Study: Freedom Auto Group Improves Customer Experience with Team Velocity

Evelyn Chatel And Freedom Auto Group Find Success With One-price Concept

Freedom Auto Group, a Pennsylvania dealer group led by Evelyn Chatel and Eric Savage, wanted to transform the traditional car-buying experience into a “life improvement” business built on one-price, no-negotiation sales and a customer-first culture. To help communicate this new approach and stand out in a market where customers arrive well-informed, the company partnered with Team Velocity and used its Apollo Technology Platform® for integrated marketing campaigns.

Team Velocity developed and executed a 360-degree marketing strategy across radio, print, direct mail, email, paid search, display, social media, and in-store point of sale to promote Freedom Auto Group’s “Freedom 5” benefits and one-price promise. The rollout generated strong early results, with customers responding positively to the easier buying experience; Freedom Auto Group also reported more than $200,000 in annual community contributions and over 1,000 employee volunteer hours, reinforcing the brand’s broader impact.

Freedom Auto Group

Evelyn Chatel

Servant Leader, Partner, General Manager