Case Study: Timberland boosts organic press and blog reach with Team Epiphany

Timberland - Customer Case Study

Timberland partnered with Team Epiphany in 2011 to support a content-creation initiative tied to the brand’s iconic wheat work boot. The challenge was to tap into the growing popularity of street-style photography and create content that felt authentic and culturally relevant.

Team Epiphany launched the “Man On The Street” series, curating organic photos of stylish men in New York City wearing Timberland boots in the style of Bill Cunningham and The Sartorialist. The campaign generated organic reach through press sources and blogs, helping Timberland gain visibility without paid amplification.

Timberland