Case Study: SoBe achieves an organic, high-energy 4th of July celebration with Team Epiphany

SoBe - Customer Case Study

SoBe Lifewater wanted to create an organic-feeling, high-energy, influencer-centric 4th of July celebration. To help bring that vision to life, SoBe turned to Team Epiphany.

Team Epiphany transformed the Hotel Shangri La in Santa Monica into a standout pool party experience with branded beach balls, barbecues, video game stations, celebrity cabanas, and the Madden brothers in the DJ booth. The event delivered a memorable holiday activation and reinforced the SoBe Lifewater brand in a lively, social setting.

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