Case Study: Pepsi achieves standout Coachella content with Team Epiphany

Pepsi - Customer Case Study

Pepsi wanted a show-stealing content creation strategy for Coachella, and turned to Team Epiphany for help. The goal was to create standout festival content that would support Pepsi’s music-focused marketing efforts, likely tied to its relaunched music website.

Team Epiphany brought in Instagram celebrity and influencer-photographer 13th Witness to capture performances by Steve Aoki, MSTRKRFT, and more at Coachella. The resulting video became the centerpiece of Pepsi’s newly relaunched music website, delivering high-impact branded content with no specific numerical metrics reported.

Pepsi