Case Study: Pepsi increases press for the Pepsi Refresh Project with Team Epiphany

Pepsi - Customer Case Study

Pepsi partnered with Team Epiphany to build awareness for the Pepsi Refresh Project, a 2010 initiative offering $20 million in grants for ideas that could change the world. The challenge was to generate more press and make the grant application process feel accessible to everyday students with strong ideas.

Team Epiphany responded by creating a series of seminars in NYC, Chicago, LA, Miami, and Pittsburgh featuring celebrities such as Swizz Beatz, Fonzworth Bentley, Ryan Leslie, Asher Roth, and John Legend. These events, paired with surprise performances, helped open up the grant-writing process and created an engaging PR platform that boosted visibility for the Pepsi Refresh Project.

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